ALB Reaches Thousands with New Taste of the Tailgates Promotion
The American Lamb Board’s “Tastes of the Tailgates” promotion kicked off in October, reaching hundreds of college game-day fans in person and thousands more online.
The event featured 12 tailgate hosts sharing American Lamb with fellow fans at a tailgate for their favorite college football team. The American Lamb Board chose three hosts with the following gameday personalities:
Tailgate MVP - Signature Cut: Rack of American lamb
Crowd Pleaser - Signature Cut: Shoulder or Boneless Leg
Couch Quarterback - Signature Cut: Ground
Each participant then submitted a 30- to 60-second video of their tailgate adventures, and three winners will receive a prize pack, including a YETI cooler, tote, and water bottle.
Winners will be chosen based on the following:
Best Tailgate Video
Most Creative American Lamb Dish
Best Winning Record for Your College Team
In addition to the in-person tailgate events, ALB partnered with “Cooking with Darryl,” an online cooking personality with 458,000 followers on Instagram and 2.9 million followers on TikTok, to promote American Lamb for Tailgating. Cooking with Darryl will share three recipe videos representing each of the tailgate personalities, and online participants will have a chance to win prizes when they follow the American Lamb social media sites (@fanoflamb) and tag fellow tailgaters. Participants will be entered to win a rack of American Lamb for the holidays, along with Darryl's cookbook, salt and pepper grinders, and a wine aerator!
“Seasonal campaigns like this are a great way to keep American Lamb top of mind year-round, but also extend the reach of the marketing campaign to thousands more online,” says ALB Chair Jeff Ebert. “It has been incredible to see the reach of these campaigns when we combine in-person events with online videos that reach an even larger online audience.”
Learn more about the campaign and check out some featured videos on the American Lamb website featuring the Taste of Tailgates promotion (https://americanlamb.com/tastes-of-the-tailgates/).