ALB Sponsors Flavor Experience in San Diego

Last week, the American Lamb Board sponsored the Flavor Experience event in San Diego. This annual three-day event brings together leaders in the food service industry to research trends and develop forward-thinking ideas related to delivering unique food experiences.

This year, approximately 500 food service operators, decision-makers, and chefs participated in the industry’s ultimate celebration of flavor. As a sponsor, ALB had the unique opportunity to showcase American Lamb's versatility and appeal.

For the event, ALB teamed up with Nicco Muratore, last year’s Seattle Lamb Jam winner, to present a unique brunch showcase. Unlike the usual fare at food events, ALB’s offering stood out with bold flavors and inventive presentations. Attendees loved the American Lamb dishes prepared and served at the event.

“The event was a great opportunity to get in front of cutting-edge food service decision-makers looking for unique new recipes and flavors,” says ALB Chairman Jeff Ebert. “We were able to captivate attendees with two amazing dishes that showcased the versatility of American Lamb.”

At the event, the team served Grilled Lamb Loin Lettuce Wraps featuring marinated and grilled lamb, charred eggplant salad, basil, mint, and chili crisp, along with a Lamb Tostada topped with avocado labneh, guajillo braised lamb, Persian salsa macha, and pineapple-habanada pepper salsa. Both recipes were a hit among attendees.

The event was a fantastic platform for ALB to demonstrate the creativity that American Lamb can bring to any menu. It sparked new menu ideas for attendees and developed new food service industry connections for the board.

For many years, ALB has prioritized reaching the food service industry with information about American Lamb. Educational efforts that reach chefs and other food service professionals are a great way to introduce American Lamb to more consumers. ALB will continue supporting restaurants committed to American Lamb, including fine dining and fast-casual chains. In addition to events like this, ALB is able to reach food service audiences through partnerships with restaurants and suppliers, trade media outreach, and educational tools.