Apply for Funding with the ALB Cooperative Funding Program

Every year, the American Lamb Board (ALB) allocates funds through the Cooperative Funding Program for local sheep producer groups, lamb suppliers, and direct marketers to share marketing costs for promoting American Lamb. ALB is currently accepting applications until April 30, 2025.

Funds will be allocated to applicants for marketing initiatives that focus on non-industry audiences and align with ALB’s mission to increase awareness and demand for American Lamb.

“ALB’s Cooperative Funding Program is an excellent way to enhance marketing initiatives in your local community,” says ALB chairman Jeff Ebert. “It presents a valuable opportunity to broaden your marketing efforts and simultaneously raise awareness for American Lamb.”

Examples of local programs that could be funded include:

• Share recipes at local farmers’ markets and other consumer food events

• Work with an American Lamb supplier to get American Lamb into a supermarket

• Develop of promotional materials, including packaging, flyers, websites, social

• media content, videos, and similar, for needs not met by ALB resources

• Other promotional activities, including consumer advertising

ALB will allocate funds through this program to support efforts by state and local industry groups, American Lamb suppliers, and direct marketers as the budget permits. The program will continue to support projects where applicants are willing to share costs and contribute additional resources to the funded project.

While ALB previously accepted and reviewed applications year-round, beginning in 2024, the program now reviews applications twice a year, which makes the selection process more efficient. The deadline for current applications is April 30, 2025, and once the application process closes, no additional applications will be reviewed until October 1, 2025.

Visit LambBoard.com to download an application.