Sizzling Summer Events are Better with American Lamb SWAG
As summer heats up and summertime vibes are in full swing it’s the perfect time to share American Lamb at fairs, festivals and farmer’s markets.
We're thrilled to introduce new summertime SWAG items in the Shop on the Lamb Board website. These items are not just for display, but a way for you to proudly promote American Lamb at all the hot summer events on your calendar. The brand new “Ewe are my Sunshine” t-shirts are on sale 2 for $30! The design is perfect for everyday events, and the new apron is a must-have for your local grilling and cook-off competitions. We can't wait to see you proudly wearing these at your events!
In addition to the great low-cost SWAG items, the shop features a new version of the Homegrown Flavor brochure for quantities up to 200 for fairs and festivals. All other recipe booklets perfect for sharing with new customers at all your sizzling summer events. Each booklet has a theme to help your local customers cook delicious cuts of American Lamb at home. The Outdoor Cooking Adventures is the perfect choice for the summer grilling season! You can order these recipe booklets, along with a time and temp chart and a lamb cuts guide, for free, up to 25 copies.
“As direct marketers, we are always looking for cost-effective ways to promote our product at events and utilizing the professionally curated marketing pieces on the Lamb Board site is a great way to amplify your local marketing efforts,” says ALB Chairman Jeff Ebert.
Your contribution as a direct marketer is not just a legal requirement but a crucial part of the program. Your contributions help fund research, education and promotions, all of which are designed to build awareness and demand for American Lamb. Your contributions also fund the development and distribution of complementary promotional materials on the Lamb Board website.
For more information about ALB (lamb checkoff), including annual reports, a list of board members, industry events, funding opportunities and other resources for direct marketers, visit www.lambboard.com
Remembering Rancher and ALB Supporter John Peavey
The American Lamb Board remembers John Peavey, an Idaho sheep rancher and founder of the iconic “Trailing of the Sheep Festival,” who passed away on June 16, 2024.
John and his wife, Diane, a former ALB Board member, have long supported the American Lamb Board and the sheep industry. They shared a deep love for sheep, ranching and educating others about animals and the land.
A third-generation Idaho rancher, John ran sheep on the Flat Top Ranch in the foothills of the Pioneer Mountains. John was featured in ALB's American Lamb Story video, where he talks about five generations of his family raising sheep. As a spokesperson for the industry, John was passionate about the sheep industry's rich heritage and its commitment to caring for the land.
John's passing leaves a void across the entire sheep industry. We extend our heartfelt condolences and deepest sympathy to his family and friends during this difficult time.