“It's been three years since our rebranding, and the American Lamb Checkoff lit a fire with consumers this past year,” said 2021 American Lamb Board (ALB) Past Chair, Gwendolyn Kitzan in the board’s just released FY2021 Annual Report. “What could have been months of downturn for our industry, has sparked some of the best sales increases we’ve seen.”

The American Lamb Board's (ALB) Lamb Lovers Month consumer promotion continues with new recipes and videos introduced by food influencer and YouTube personality, Billy Parisi.

The American Lamb Board (ALB) is working with Michigan State University (MSU) to evaluate the environmental footprint of the U.S. sheep industry in order to have accurate and robust data to contribute to this important issue. The initial focus of the study defines a comprehensive model of greenhouse gas (GHG) emissions for the diverse array of U.S. sheep production systems such as range, farm flock, pasture, intensive and feedlot. MSU will conduct a partial life cycle analysis of lamb production in these types of operations to quantify GHG emissions.

The American Lamb Board (ALB) has deemed February as Lamb Lovers Month for over a decade. This year to encourage celebrating Lamb Lovers Month, ALB is hosting two separate consumer contests. The first giveaway is on Instagram with the goal of increasing engagement with consumers. ALB is giving away a "date night in" package for one lucky couple to celebrate Valentine’s Day in style with American Lamb