Bring Your American Lamb Ideas to the Table
The American Lamb Board (ALB) Industry Funding Program invests alongside industry partners in projects that increase awareness and demand for American Lamb and strengthen the U.S. sheep industry through education, productivity and growth.
With $60,000 in annual funding available, the program offers multiple funding levels for projects of varying sizes and scopes.
Promotion Funding
Funding is available for projects that put American Lamb in front of consumers, chefs, retailers and foodservice professionals. Eligible projects may include:
Local promotional events, including chef educational brunches, Lamb Jam Dine Arounds and live Lamb Jam chef competitions
Marketing materials, websites, sales tools, signage and photography
Branded retail and foodservice promotions featuring American Lamb
Promotion funding ranges from up to $3,000 for smaller projects to as much as $15,000 for high-impact regional promotions.
Funding is also available for educational programs that advance sheep-industry productivity and growth. Eligible programs may include focused educational sessions, conferences, workshops and multi-session programs with defined learning outcomes for producers and other industry stakeholders.
Education funding ranges from up to $1,000 for focused educational sessions to $2,000 for larger conferences, workshops and multi-session programs.
Industry Education Funding
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Industry partners and organizations with an American Lamb promotion or sheep-industry education idea are encouraged to apply.
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Promotion funding ranges from up to $3,000 for smaller projects to as much as $15,000 for high-impact regional promotions. Industry education funding ranges from up to $1,000 for focused sessions to $2,000 for larger programs.
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Yes. All funded projects require a dollar-for-dollar cash match. Applicants must contribute at least $1 in eligible cash for every $1 requested from ALB. ALB funding may cover no more than 50% of eligible project costs.
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Applications are accepted year-round and reviewed as long as funding is available.
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Applications must be submitted before project expenses are incurred. Applicants are encouraged to apply at least 60 days before the proposed project start date.
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Applications are evaluated based on alignment with ALB goals, audience and reach, project quality and feasibility, measurable outcomes, budget and leverage, and use of ALB programs and resources.
Get the Details
Funding Program Toolkits
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Gather & Graze Event
THE IDEA | Host an intimate, educational experience on a working sheep farm or ranch that connects guests with the people, animals, land, and practices behind American Lamb.
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BaaaRUNCH
THE IDEA | Bring chefs together around the table to explore the whole lamb, meet the people who raise it, and leave with practical ideas for putting versatile, profitable value cuts on menus.
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BaaaBQ Toolkit
THE IDEA | Host community events that connect consumers with American Lamb through tastings, live-fire cooking and sheep industry storytelling.
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Lamb Jam Dine Around
THE IDEA | Bring the Lamb Jam Dine Around experience to local communities.
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Lamb Jam Community Event
THE IDEA | Host an engaging Lamb Jam event that connects consumers, chefs and producers through American Lamb tastings, education and competition.
Ready to expand the reach and impact of your American Lamb promotion or industry education program?
Review the program guidelines for complete information about funding levels, eligible expenses, evaluation criteria and project requirements. Applications are accepted year-round while funding remains available.