ALB Launches New Spring Entertaining Campaign

With the season of renewal bringing sprigs of meadow grass and a new crop of lambs for many producers, the American Lamb Board is launching its new Easter & Spring Entertaining Campaign to help consumers add American Lamb dishes to their spring menu.

The campaign features American Lamb cuts and cooking tips for consumers observing Easter, Ramadan, Passover, Greek Easter or celebrating Cinco De Mayo and Mother's Day.  

The campaign was designed to inspire consumers to incorporate American Lamb into their holiday celebrations by providing engaging content, educational resources, and exclusive opportunities.

“Spring is filled with so many festive holidays that are perfect for featuring American Lamb,” says ALB chairman Jeff Ebert. “I love that the new campaign also incorporates time-saving tips on traditional recipes that make enjoying American Lamb even easier for busy households.”

Campaign Highlights

• Social Giveaway: To generate excitement and drive engagement, ALB is hosting a social giveaway. Four winners will receive a leg of American Lamb to elevate their Easter or Passover meals.

• Newsletter Growth: The campaign added approximately 250 new members to the Fan of Lamb Club newsletter.

• Spring Entertaining Page: A dedicated campaign landing page was developed to serve as a resource hub for spring holiday meals. This page features:

  • Recipe inspiration for Easter, Passover, and other seasonal gatherings

  • Roasting guides to help consumers confidently prepare American Lamb

  • Cooking tutorials showcasing the most popular spring lamb cuts

Cooking Education & Consumer Engagement

ALB is also partnering with Homemade, the world’s largest online cooking school, to host a virtual Spring Holiday Cooking Class on April 10. The class, led by Chef Joel Gamoran, will be an interactive session providing step-by-step guidance on preparing the perfect Easter leg of lamb, reinforcing American Lamb’s position as a premium choice for seasonal celebrations.