ALB Releases FY23 Annual Report

The American Lamb Board (ALB) released its FY23 Annual Report to share programs and success stories with mandatory lamb checkoff stakeholders over the last year.

The US lamb industry saw many successes in 2023, including an overall increase in demand for lamb nationwide. However, this comes at a critical point when US flock numbers are declining. Many ALB programs focus on increasing demand for American Lamb, but industry education and research are also at the forefront of the board’s work.

Get an in-depth look at last year’s programs and a glimpse at what’s scheduled as we head into 2024.

 Here are a few highlights you’ll find in the Annual Report:

·       Consumers across the country are hungry for a sustainable food source. In the Sustainability Spotlight, you’ll find information about the Climate Smart Grant, a new Sustainability Director, a landmark environmental footprint study, and much more!

 ·       Promotional Highlights feature a growing food blogger network, cooking classes, events, and retail promotions.

·       Check out a sampling of Culinary Events sponsored or hosted by ALB to connect with chefs, consumers, and other influencers nationwide.

·       Promotional partnerships and young leader development are a couple of highlights from Industry Outreach initiatives.

Looking ahead to 2024, the board is working on new industry workshops, promotions, educational opportunities, and research projects that are already underway. Read more about all these programs in the full annual report. It can be downloaded at LambBoard.com.