ALB Teams Up with Foodwise to Connect with Consumers

The American Lamb Board (ALB) recently partnered with Foodwise to connect with consumers at a Bay Area farmer’s market. Foodwise is a San Francisco-based organization that operates world-class farmers markets and education programs to connect the local community with fresh, local food and sustainable family farms.

At the event, ALB staff set up a booth to educate visitors about the benefits of American Lamb. The team handed out recipe booklets and other fun giveaways. Staff also shared the industry’s sustainability story and the nutritional benefits of American Lamb with consumers in attendance.

“Connecting directly with consumers at local events is a great way to educate people about the benefits of buying American Lamb,” says ALB Chairman Jeff Ebert. “With all of the great promotional items available from the American Lamb Board, it’s easy to connect one-on-one with consumers looking for delicious and sustainable food choices to feed their families.”

In addition to the amazing giveaways, the event included a live cooking demo by Lamb Jam participant Mat Schuster, chef and owner of Canela. During the event, Chef Schuster prepared his delicious Grilled Lamb Pinchos and shared samples with market attendees. His recipe is currently available on the American Lamb site. (https://americanlamb.com/recipes-for-chefs/grilled-lamb-pinchos)

This partnership with Foodwise was a great opportunity to connect with a diverse community while sharing the story and flavors of American Lamb. In addition to this event, ALB will have future partnerships with Foodwise, including the Foodwise Sunday Supper on October 20th.

This formal culinary event is touted as the “most important night of the year” for the Foodwise organization. It features a seated four-course dinner at San Francisco’s iconic Ferry Building. ALB will work with two chefs that evening to serve American Lamb cuisine during the reception and as a dinner entree.

It’s an ideal setting to feature American Lamb. The event will showcase fresh fall produce, support local farms, and raise money to provide community food access and youth education.