American Lamb Anticipating Meat Trends for 2023
“As we look toward a new year, understanding the overarching trends happening in five key areas can help you anticipate your customers’ needs and keep meat in the mix,” according to the new report from Midan Marketing, 2023 Meat Trends to Watch.
Food Bloggers Highlight American Lamb for the Holidays
Holiday celebrations are a great opportunity to share delicious American Lamb with friends and family. This holiday season the American Lamb Board (ALB) worked with a team of food bloggers to create and share holiday appetizer and main course recipes to inspire consumers to celebrate the season with American Lamb.
Lamb Board Receives USDA Sustainability Grant
On December 12, 2022, USDA announced its investment in 71 projects under the second funding pool of Partnerships for Climate-Smart Commodities. This included a grant awarded to the American Lamb Board (ALB) for “Measuring the Climate Benefits and Emissions of Prescribed Sheep Grazing and Promoting the Consumption of Climate-Smart Lamb.”
Timely Tools and Resources Available from American Lamb Board
The American Lamb Board (ALB) provides an assortment of tools and resources to producers including market reports, quarterly index reports and a menu trend study to implement in their operations and stay informed about the industry.
American Lamb is Virtually Everywhere
Research shows 85% of Americans say they go online daily. That figure includes the 31% who report going online almost constantly, as well as 48% who say they go online several times a day. To reach consumers in the digital space, American Lamb Board (ALB) is working with wine experts, chefs, bloggers, butchers and nutritionists to host virtual classes to share information about the versatility and benefits of American Lamb.
Sheep Sustainability Task Force and Report
American Lamb Board (ALB) working with the American sheep industry has created a new task force of industry stakeholders and research and extension specialists to develop a sheep sustainability report. The report will represent the sheep industry’s commitment to sustainability and describe the industry’s existing practices and goals for continuous improvement in animal care, environmental stewardship, social impacts and industry productivity.
Sharing the American Lamb Story with Foodservice Media
The American Lamb Board met with foodservice and trade magazine editors at the annual International Foodservice Editorial Council (IFEC) conference held this week in Santa Barbara. IFEC is a nonprofit association dedicated to improving the overall quality of business-to-business communication within the foodservice industry and to promoting professional standards among its members. IFEC brings editors and public relations professionals together to exchange ideas, share resources and confer on editorial content for chefs and restauranteurs.
ALB Offers Lamb Cuts 101 Piece
Any way you cut it, American Lamb is delicious. That’s how the American Lamb Board’s (ALB) updated Lamb Cuts 101 key culinary resource sums it up.
Foodie Favorite Dishes Out American Lamb Cooking Class
The American Lamb Board (ALB) recently partnered with Seattle food influencer Danielle Kartes of Joy Rustic Foods, to host an American Lamb Cooking Class. Kartes, a longtime fan of lamb, has developed amazing American Lamb recipes along with stunning food photography. The Seattle foodie favorite is a regular contributor on The Kelly Clarkson Show as well as a cookbook author.
New American Lamb Cooking Videos Feature Chef Jammir Gray and her Favorite Lamb Recipes
New American Lamb cooking videos produced by the Culinary Institute of America (CIA) feature Chef Jammir Gray from Napa’s Compline Restaurant and Wine Shop making her favorite lamb dishes.
Taziki's Doubles Down with American Lamb
Taziki's Mediterranean Café and the American Lamb Board (ALB) teamed up to promote a new Mediterranean Lamb Burger, made with two patties of 100% American Lamb. The promotion ran from June through September.
American Lamb Featured at Colorado Events
With the opportunity to convey the connection from farm to fork and engage with local chefs and consumers, the American Lamb Board (ALB) sponsored the annual Steamboat Food and Wine Festival in Colorado last weekend.
ALB's Cultural Food Influencers Broaden Consumer Outreach
Recognizing the growing importance of minority populations as lamb consumers and growing interest in global flavors, the American Lamb Board (ALB) has expanded its network of social media influencers to include cultural experts. The international ties continue each month with a new featured global flavored recipe on ALB's social media channels and the opportunity for followers to receive a spice tin associated with making the recipe.
Resources to Improve Lamb Quality
Improving the quality and consistency of American Lamb continues to be a strategic priority for the Lamb Checkoff. “We sponsor educational conferences like the Lamb Summit and create educational resources including the lamb quality video series to help our industry focus on delivering a great eating experience for our consumers,” says Peter Camino, American Lamb Board (ALB) chairman. “Our industry must commit to improve product quality and consistency to increase our competitiveness.”
ALB Hosts Lamb Farm Tours for Food Influencers
People who influence opinions about food are taking to the backroads of America, learning how American Lamb is raised and natural resources are protected. The American Lamb Board (ALB) selected key market areas for the tours: Boston, Seattle, Boulder and Napa.
2nd Quarter Retail Sales and August Lamb Market Reports Released
The American Lamb Board (ALB) announces the release of 2 reports, which provide the industry with valuable information for short- and long-term assessment of the U.S. lamb marketplace.
American Lamb Connects Great Food with Sustainability
In a new partnership developed in 2022, the American Lamb Board (ALB) and Secret Supper® hosted consumers at farm-to-table dinner parties in key lamb metro markets of Boston, Seattle, Austin – and most recently, Denver.
Lamb Quality Highly Influenced by On-Farm Practices
Anyone who raises lambs affects end-product quality. On-farm practices are significant factors in how consumers will or will not find American Lamb a great meal choice. This was a major takeaway from the 2022 American Lamb Summit held August 8-9 in East Lansing, MI.
Environmental Footprint Research Discussed at Lamb Summit
The American Lamb Board’s (ALB) benchmark research on the environmental footprint of the US lamb industry is within months of completion. Michigan State University (MSU) researchers Richard Ehrhardt, PhD, and Erin Reckenwald, PhD, gave American Lamb Summit participants a preview of the study August 19, 2022.
Lamb Summit Delivers Unprecedented Industry Insight
The second American Lamb Summit August 8-9, 2022, in East Lansing, MI, met expectations and more. Its sponsors, the American Lamb Board (ALB) and Premier 1 Supplies, set out to give good reasons for the industry to push beyond the status quo. “We are doing all we can for the entire American Lamb industry to not just survive, but thrive,” according to ALB Chairman Peter Camino.