Timely Tools and Resources Available from American Lamb Board
The American Lamb Board (ALB) provides an assortment of tools and resources to producers including market reports, quarterly index reports and a menu trend study to implement in their operations and stay informed about the industry.
Market Reports
ALB works with American Sheep Industry (ASI) to develop market reports that monitor conditions and trends. Reports are released on both a monthly and annual basis. They include data related to lamb imports, sheep and lamb prices and a market forecast for producers to prepare for the future. Monthly and annual reports can be found on ALB's industry website, LambResourceCenter.com.
Index Reports
Quarterly retail sales reports are compiled using data from Information Resources, Inc. (IRI), which provides consumer, shopper, and retail market intelligence. These reports examine retail sales broken down by cuts and by regions and markets to present a detailed analysis of lamb sales at grocery stores. These insights can help the industry monitor market conditions and trends and can help the ALB and suppliers shape promotional programs OR improve the targeting of promotional activities. The latest report, with data through September 2022, is now available by emailing info@americanlamb.com.
Menu Trend Study
The menu trend study delivers an analysis of lamb on restaurant menus including quick service, fast casual, midscale, casual and fine dining sectors. The study documents lamb use on menus by segment and includes menu descriptors such as dish type (entrée, appetizer, soup, salad), flavors and sauces and country of origin descriptions. This information presents the industry with trends data to develop supply strategies and opportunities. The latest menu study report, done in 2021, reflects the significant impact of Covid on menus – especially fine dining. The report is available by emailing info@americanlamb.com.
"Information drives innovation and the American Lamb checkoff continues to invest in resources to positively influence American Lamb’s value and help producers respond to consumer market signals," said Peter Camino, ALB Chairman.
Additional resources are available for producers at LambResourceCenter.com.
