The American Lamb Board (ALB) continues to work to increase usage of lamb during the summer season with outdoor cooking campaigns. Most consumers associate lamb with holidays and special occasions. This summer’s campaign, Backyard BaaaBQ, is designed to make lamb an approachable choice for summer parties and to educate consumers about outdoor cooking techniques such as grilling and smoking.

The US Lamb Checkoff is urging producers and feeders to complete its sustainability practices survey so that the American Lamb Board has current and accurate data. “We’ve all seen the data that came out a few years ago, which the industry must correct with what’s really happening on US sheep farms and ranches,” said Peter Camino, ALB chair from Buffalo, WY.

Preparing the next generation of leaders for the American Lamb Industry is critical to a viable future. The American Lamb Board (ALB) continues to support the National Lamb Feeders Association’s (NLFA) Howard Wyman Leadership School because it provides education and networking opportunities for young sheep producers.

The American Lamb Board (ALB) is seeking the help of US Lamb producers and feeders on their environmental stewardship and other sustainability practices to better inform consumers and direct checkoff programs. The survey is open now until Monday, August 14

Summer is the time for BBQs, and this year American Lamb will be part of the line-up at select Kroger locations, thanks to support from Superior Farms and the American Lamb Board (ALB).

The American Lamb Board (ALB) is pleased to introduce its sustainability director, Camren Maierle, PhD. He will lead the ALB’s research and producer education initiatives in this area and contribute to advancing the sheep industry’s commitment to sustainability, one of the top priorities for this checkoff-funded association. 

In a continued partnership with the American Lamb Board (ALB), Taziki’s Mediterranean Café will now feature two American Lamb Burgers on its menu. The Mediterranean Lamb Burger, a previous summer promotion fan favorite, will be added to the permanent menu.

Kittch is a platform for a new generation of culinary enthusiasts who love to cook.

Fox 13 Seattle hosted Chef Nico Murratore of Mamnoon restaurant to share his Lamb Jam Restaurant Month dish, American Lamb Sharma Croquette, using braised lambshoulder paired with spring onion yogurt, pickled rhubarb relish, preserved lemon sauce and pomegranate molasses. Murratore had the opportunity to promote Lamb Jam, the American LambBoard (ALB) website and the news anchor closed the segment saying that she “loves lamb!” 

Home Grown Flavor is a new recipe brochure presented by American Lamb Board (ALB) just in time to promote American Lamb at summer fairs and festivals. The checkoff-funded brochure is an all-in-one economical piece with recipes, cooking recommendations and nutrition information to save costs when the industry needs large quantities for fairs and festivals. 

The American Lamb Board (ALB) and the American Sheep Industry Association (ASI) have released the April market summary report aimed at delivering timely and useful information for American Lamb producers. The report summarizes lamb supplies, prices, trade, retail trends and more for the first quarter of 2023.

The American Lamb Board (ALB) is making lamb promotion easier with its cooperative funding program. These matching funds support programs aligning with ALB’s strategic initiatives:

What started over a decade ago as a tasty tour showcasing local chefs and innovative lamb dishes to lamb lovers in six target markets has broadened its scope to a month-long dine around celebration. The American Lamb Board’s (ALB) Lamb Jam restaurant program will take place in Austin, Boston, Washington, D.C., Denver, San Francisco and Seattle during the month of May.

The American Lamb Board (ALB) has released the final video in a five-part series emphasizing lamb quality. The videos are funded in part by Premier 1 Supplies and produced by North Dakota State University. Travis Hoffman, Ph.D., North Dakota State University (NDSU) and University of Minnesota Extension Sheep Specialist, spearheaded the project.

Spring holidays are traditionally when there is the most demand for American Lamb. Easter, Passover and Ramadan are the biggest holidays when lamb is consumed. The American Lamb Board (ALB) hosted a virtual cooking class to teach American Lamb consumers how to roast a leg of lamb for their spring holiday celebrations, but the recipe can be enjoyed anytime of the year.

April is Earth Month and the ideal time for the American Lamb Board (ALB) to release a new grazing video featuring the benefits of sheep grazing. The video features American Lamb farmers and ranchers across the US using sheep to enhance landscapes, improve habitat, support wildfire prevention, and even help other industries be more sustainable, as sheep offer natural weed control around vineyards and solar operations.

Sustainability has become a top priority for the American Lamb Board (ALB).  Several new projects have been funded and more are in the works to promote the sheep industry’s commitment to sustainability and to quantify and improve the industry’s environmental impacts.  

Know someone who should be nominated for the American Lamb Board (ALB)? Board nominations must be submitted by certified nominating organizations and are due to the USDA Agricultural Marketing Service by May 5, 2023. The US Secretary of Agriculture appoints the board members. USDA is now soliciting nominations for these board positions to begin January 2024:

Last week at the Annual Meat Conference in Dallas, Anne Marie Roerink from 210 Analytics presented the latest Power of Meat Study (POM), a consumer study on meat usage, attitudes and trends. This 18th annual study reflects on another unusual year, disrupted by the ongoing COVID-19 pandemic, inflation and supply chain challenges. Leveraging the long trendlines, the 2023 study aims to understand how and what changed in shoppers’ perceptions, attitudes and behaviors of meat consumption, buying and preparation.

The American Lamb Board (ALB) works with food influencers, food media, journalists and chefs to educate beyond cooking and lamb cuts. The most recent installment of influencer education took place in Napa, California wine country.