Contribute to Lamb Sustainability Survey Today
The US Lamb Checkoff is urging producers and feeders to complete its sustainability practices survey so that the American Lamb Board has current and accurate data. “We’ve all seen the data that came out a few years ago, which the industry must correct with what’s really happening on US sheep farms and ranches,” said Peter Camino, ALB chair from Buffalo, WY.
The survey covers environmental stewardship and animal care practices. Complete it now at https://bit.ly/USLambSurvey. It should take about 30 minutes to complete. All producers and feeders who complete the survey will receive an American Lamb cap and be entered to win a paid trip (registration, airfare and hotel) to the 2024 American Sheep Industry Convention in Denver, CO.
Findings will be compared to those from a similar survey conducted in 2011, giving the US sheep industry the ability to identify areas of improvement and those needing attention.
The 2023 American Lamb Sustainability Survey will help us communicate with retailers, chefs and consumers. We know people most likely to buy American Lamb care about these issues, said Camino. In addition, ALB will use the information to guide its industry education and research efforts so that checkoff funds are invested where they will make the most difference.
Strict privacy standards are in place. Responses will not be identified with specific individuals.
About the American Lamb Board
The American Lamb Board (ALB) is the national promotion, research and information checkoff program that works on behalf of all American producers (commercial and seedstock), feeders, direct marketers and processors to build demand for American Lamb. Funding is through mandatory assessments paid by all industry segments. The 13-member board represents all industry sectors, geographic regions and sizes of production. The work of the ALB is overseen by USDA and supported by staff in Denver, CO. Almost two-thirds of the annual budget funds American Lamb promotion programs. For more information, contact ALB at: LambResourceCenter.com, info@americanlamb.com, or 866-327-LAMB (5262).
