ALB Hires Sustainability Director
The American Lamb Board (ALB) is pleased to introduce its sustainability director, Camren Maierle, PhD. He will lead the ALB’s research and producer education initiatives in this area and contribute to advancing the sheep industry’s commitment to sustainability, one of the top priorities for this checkoff-funded association.
Sheep Industry Sustainability Commitment Communicated to Consumer Media
The legacy and ongoing commitment of American sheep producers to preserve and protect natural resources was passionately communicated to consumer media during a virtual event June 14, 2023, spearheaded by the American Lamb Board (ALB).
ALB Focuses on Building Relationships with Butchers
The continued trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. In June, the American Lamb Board (ALB) connected with 50 of these US businesses through its new “Butcher Box” direct mail kit. The goal is to re-engage with this audience for long-lasting relationships that lead to increased sales of domestic lamb.
100% American Lamb Burger Added to Permanent Menu at Taziki’s Mediterranean Cafe
In a continued partnership with the American Lamb Board (ALB), Taziki’s Mediterranean Café will now feature two American Lamb Burgers on its menu. The Mediterranean Lamb Burger, a previous summer promotion fan favorite, will be added to the permanent menu.
ALB Focuses on Niche with Kittch Campaign
Kittch is a platform for a new generation of culinary enthusiasts who love to cook.
Lamb Jam Participating Chef Cooks Up American Lamb on Seattle TV
Fox 13 Seattle hosted Chef Nico Murratore of Mamnoon restaurant to share his Lamb Jam Restaurant Month dish, American Lamb Sharma Croquette, using braised lambshoulder paired with spring onion yogurt, pickled rhubarb relish, preserved lemon sauce and pomegranate molasses. Murratore had the opportunity to promote Lamb Jam, the American LambBoard (ALB) website and the news anchor closed the segment saying that she “loves lamb!”
New Brochure Available for Summer Events
Home Grown Flavor is a new recipe brochure presented by American Lamb Board (ALB) just in time to promote American Lamb at summer fairs and festivals. The checkoff-funded brochure is an all-in-one economical piece with recipes, cooking recommendations and nutrition information to save costs when the industry needs large quantities for fairs and festivals.
April Lamb Market Report Reflects First Quarter Data
The American Lamb Board (ALB) and the American Sheep Industry Association (ASI) have released the April market summary report aimed at delivering timely and useful information for American Lamb producers. The report summarizes lamb supplies, prices, trade, retail trends and more for the first quarter of 2023.
American Lamb Promotions Get a Boost with Funding from ALB
The American Lamb Board (ALB) is making lamb promotion easier with its cooperative funding program. These matching funds support programs aligning with ALB’s strategic initiatives:
American Lamb Jam Set for Month-Long Dine Around Experience
What started over a decade ago as a tasty tour showcasing local chefs and innovative lamb dishes to lamb lovers in six target markets has broadened its scope to a month-long dine around celebration. The American Lamb Board’s (ALB) Lamb Jam restaurant program will take place in Austin, Boston, Washington, D.C., Denver, San Francisco and Seattle during the month of May.
ALB Releases Final Video in Lamb Quality Series
The American Lamb Board (ALB) has released the final video in a five-part series emphasizing lamb quality. The videos are funded in part by Premier 1 Supplies and produced by North Dakota State University. Travis Hoffman, Ph.D., North Dakota State University (NDSU) and University of Minnesota Extension Sheep Specialist, spearheaded the project.
Lamb Consumers Prepare for Spring Holidays with Virtual Cooking Class
Spring holidays are traditionally when there is the most demand for American Lamb. Easter, Passover and Ramadan are the biggest holidays when lamb is consumed. The American Lamb Board (ALB) hosted a virtual cooking class to teach American Lamb consumers how to roast a leg of lamb for their spring holiday celebrations, but the recipe can be enjoyed anytime of the year.
ALB Extends Sustainability Message Through New Grazing Video
April is Earth Month and the ideal time for the American Lamb Board (ALB) to release a new grazing video featuring the benefits of sheep grazing. The video features American Lamb farmers and ranchers across the US using sheep to enhance landscapes, improve habitat, support wildfire prevention, and even help other industries be more sustainable, as sheep offer natural weed control around vineyards and solar operations.