Tastes of the Tailgates Inspires Game Day American Lamb Dishes

The American Lamb Board’s new “Tastes of the Tailgates” promotion kicks off this October and will attract hundreds of college game-day fans with delicious American Lamb dishes.

Throughout October, 12 hosts will share American Lamb with their fellow fans at a tailgate for their favorite college football team. The American Lamb Board chose three hosts with the following gameday personalities:

Tailgate MVP - Signature Cut: Rack of American lamb
Crowd Pleaser - Signature Cut: Shoulder or Boneless Leg
Couch Quarterback - Signature Cut: Ground

Each of the 12 participants will submit a 30- to 60-second video of their tailgate adventures.

Three lucky winners will get an American Lamb prize pack based on:

• Best Tailgate Video

• Most Creative American Lamb Dish

• Best Winning Record for Your College Team

“This is just one more way to reach a new demographic with American Lamb,” says ALB Chair Jeff Ebert. “It’s a great way to showcase American Lamb as an option for casual parties like tailgating and backyard barbecues. We hope this will inspire more fans to start cooking American Lamb.”

American Lamb fans can access recipes for their own tailgate adventures at americanlamb.com. The new tailgate section is filled with recipes for any kick-off celebration, whether at the stadium or at home. Throughout the football season, ALB will also be sharing amazing tailgate-inspired recipes through their social media channels.

To amp up the promotion, ALB has teamed up with social media influencer Cooking with Darryl to share American Lamb tailgate recipes and to host a tailgate giveaway on his social channels. Darryl has nearly 3 million followers on Tiktok!