Tis the Season for Sharing American Lamb
The American Lamb Board launched the Lamb it Forward campaign, encouraging people to nominate someone who could use extra support this holiday season. From an impressive 170 sign-ups, four individuals whose stories of compassion and connection truly captured the essence of the campaign were chosen to receive two racks of American Lamb, which they committed to cooking and sharing as a comforting meal with their nominees.
Every recipient is a lifelong lamb enthusiast eager to seize this opportunity to make a meaningful impact on someone special this holiday season. Participants have until January 1 to prepare and share their lamb dishes and share photos and videos as they spread warmth and joy.
“The campaign highlights the kindness of individuals and the power of sharing a delicious home-cooked meal to lift the spirits of those around us,” says ALB Chair Jeff Ebert. “We can’t wait to see the heartfelt moments and delicious creations they’ll share.”
ALB Lambassadors Spread Lamb Inspiration for the Holidays
ALB’s Lambassador network created and shared various holiday lamb recipes this month, from meatballs to show-stopping racks.
The Cheese Gal, boasting an impressive 580,000 Instagram followers, shared two delectable dishes on her social media channels: lamb meatballs paired with a refreshing tzatziki dipping sauce and a reverse-seared rack of lamb accompanied by a rich crème fraiche and chive sauce.
Another Lambassador, Convino Board, with 375,000 Instagram followers, hosted a virtual cooking class where participants learned how to prepare a delicious herb-crusted rack of lamb with garlic butter brie.
https://americanlamb.com/recipes/herb-crusted-rack-of-lamb-with-garlic-butter-brie/
Meanwhile, The Curious Plate, a Lambassador with a significant following of 32,000 on Instagram, created and shared a creative twist on the classic holiday recipe of Lamb Wellington. https://americanlamb.com/recipes/mini-lamb-wellington-bites/
Platings and Pairings, with 145,000 Instagram followers, created and shared a celebratory roast made with delicious American Lamb. https://americanlamb.com/recipes/braised-lamb-shoulder-with-gravy/