People who influence opinions about food are taking to the backroads of America, learning how American Lamb is raised and natural resources are protected. The American Lamb Board (ALB) selected key market areas for the tours: Boston, Seattle, Boulder and Napa.

The American Lamb Board (ALB) announces the release of 2 reports, which provide the industry with valuable information for short- and long-term assessment of the U.S. lamb marketplace.

In a new partnership developed in 2022, the American Lamb Board (ALB) and Secret Supper® hosted consumers at farm-to-table dinner parties in key lamb metro markets of Boston, Seattle, Austin – and most recently, Denver.

The American Lamb Board (ALB) announces the introduction of a new monthly lamb market summary to provide the industry with increased data and analysis.

The world isn’t the same place it was in 2018 when the American Lamb Board (ALB) released its last long range plan. As the board undertakes the development of a new strategic plan, it is facing dynamics never before encountered by the industry.

Mention Nik Sharma to cooking enthusiasts and it’s likely you’ll attract attention. Perhaps it’s because of how he uses an extensive background in biochemistry to understand flavor. Or perhaps it’s just because his food is so delicious and unique.

With the American Lamb Summit just a month away, and only a few seats remaining, anyone wanting to attend should register in the next few days. Complete information is available at LambSummit.com.

The American Lamb Board (ALB) served an assortment of lamb information to food educators in June, with a presence at the Center for the Advancement of Foodservice Education (CAFÉ) Leadership Conference in Portland, Maine.

Summer is officially here and the American Lamb Board (ALB) is turning up the heat with a summer outdoor adventure cooking promotion.

The sun isn't the only thing sizzling this summer. The American Lamb Board (ALB) is firing up tastebuds at in-person events across the country.

Taziki’s Mediterranean Café and the American Lamb Board (ALB) are partnering on a summer promotion to offer a new burger, made with 100% American Lamb. Taziki’s Lamb Burger is made up of two griddle-cooked, seasoned lamb patties on a toasted kaiser bun with feta cheese, sliced tomato, grilled onions and peppers and Taziki sauce.

The American Lamb Board (ALB) has combined its two industry funding/support programs, the Local Lamb Promotional Funds Program and the Supplier Cooperative Funds Program. The new program, the Promotional Partnership Program, is designed to create more flexibility for industry partners. Applications can be made year-round, which allows industry partners to apply for funding as opportunities arise.

The American Lamb Board (ALB) partnered with Australia and New Zealand to host a hands-on culinary medicine workshop for dietitian influencers in New Orleans, LA.

American Lamb's story goes beyond the care provided by the people who raise it. The next chapter includes how American Lamb contributes to regenerative land management through grazing practices, especially around solar farms. The American Lamb Board (ALB) is sharing this solar grazing story with consumers and supply chain partners to provide insight to the environmental stewardship of raising sheep.

The days are getting longer, the sun is feeling warmer and patio brunch season is here. The American Lamb Board (ALB) launched a Spring Brunch consumer campaign and promotional contest focused on bold and flavorful American Lamb.