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Sharing the American Lamb Story with Foodservice Media
Christina Roth Christina Roth

Sharing the American Lamb Story with Foodservice Media

The American Lamb Board met with foodservice and trade magazine editors at the annual International Foodservice Editorial Council (IFEC) conference held this week in Santa Barbara. IFEC is a nonprofit association dedicated to improving the overall quality of business-to-business communication within the foodservice industry and to promoting professional standards among its members. IFEC brings editors and public relations professionals together to exchange ideas, share resources and confer on editorial content for chefs and restauranteurs.

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ALB Offers Lamb Cuts 101 Piece
Christina Roth Christina Roth

ALB Offers Lamb Cuts 101 Piece

Any way you cut it, American Lamb is delicious. That’s how the American Lamb Board’s (ALB) updated Lamb Cuts 101 key culinary resource sums it up.

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Foodie Favorite Dishes Out American Lamb Cooking Class
Christina Roth Christina Roth

Foodie Favorite Dishes Out American Lamb Cooking Class

The American Lamb Board (ALB) recently partnered with Seattle food influencer Danielle Kartes of Joy Rustic Foods, to host an American Lamb Cooking Class. Kartes, a longtime fan of lamb, has developed amazing American Lamb recipes along with stunning food photography. The Seattle foodie favorite is a regular contributor on The Kelly Clarkson Show as well as a cookbook author.

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Taziki's Doubles Down with American Lamb
Christina Roth Christina Roth

Taziki's Doubles Down with American Lamb

Taziki's Mediterranean Café and the American Lamb Board (ALB) teamed up to promote a new Mediterranean Lamb Burger, made with two patties of 100% American Lamb. The promotion ran from June through September.

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American Lamb Featured at Colorado Events
Christina Roth Christina Roth

American Lamb Featured at Colorado Events

With the opportunity to convey the connection from farm to fork and engage with local chefs and consumers, the American Lamb Board (ALB) sponsored the annual Steamboat Food and Wine Festival in Colorado last weekend.

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ALB's Cultural Food Influencers Broaden Consumer Outreach
Christina Roth Christina Roth

ALB's Cultural Food Influencers Broaden Consumer Outreach

Recognizing the growing importance of minority populations as lamb consumers and growing interest in global flavors, the American Lamb Board (ALB) has expanded its network of social media influencers to include cultural experts. The international ties continue each month with a new featured global flavored recipe on ALB's social media channels and the opportunity for followers to receive a spice tin associated with making the recipe.

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Resources to Improve Lamb Quality
Christina Roth Christina Roth

Resources to Improve Lamb Quality

Improving the quality and consistency of American Lamb continues to be a strategic priority for the Lamb Checkoff. “We sponsor educational conferences like the Lamb Summit and create educational resources including the lamb quality video series to help our industry focus on delivering a great eating experience for our consumers,” says Peter Camino, American Lamb Board (ALB) chairman. “Our industry must commit to improve product quality and consistency to increase our competitiveness.”

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ALB Hosts Lamb Farm Tours for Food Influencers
Christina Roth Christina Roth

ALB Hosts Lamb Farm Tours for Food Influencers

People who influence opinions about food are taking to the backroads of America, learning how American Lamb is raised and natural resources are protected. The American Lamb Board (ALB) selected key market areas for the tours: Boston, Seattle, Boulder and Napa.

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American Lamb Connects Great Food with Sustainability
Christina Roth Christina Roth

American Lamb Connects Great Food with Sustainability

In a new partnership developed in 2022, the American Lamb Board (ALB) and Secret Supper® hosted consumers at farm-to-table dinner parties in key lamb metro markets of Boston, Seattle, Austin – and most recently, Denver.

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Lamb Quality Highly Influenced by On-Farm Practices
Christina Roth Christina Roth

Lamb Quality Highly Influenced by On-Farm Practices

Anyone who raises lambs affects end-product quality. On-farm practices are significant factors in how consumers will or will not find American Lamb a great meal choice. This was a major takeaway from the 2022 American Lamb Summit held August 8-9 in East Lansing, MI.

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Environmental Footprint Research Discussed at Lamb Summit
Christina Roth Christina Roth

Environmental Footprint Research Discussed at Lamb Summit

The American Lamb Board’s (ALB) benchmark research on the environmental footprint of the US lamb industry is within months of completion. Michigan State University (MSU) researchers Richard Ehrhardt, PhD, and Erin Reckenwald, PhD, gave American Lamb Summit participants a preview of the study August 19, 2022.

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Lamb Summit Delivers Unprecedented Industry Insight
Christina Roth Christina Roth

Lamb Summit Delivers Unprecedented Industry Insight

The second American Lamb Summit August 8-9, 2022, in East Lansing, MI, met expectations and more. Its sponsors, the American Lamb Board (ALB) and Premier 1 Supplies, set out to give good reasons for the industry to push beyond the status quo. “We are doing all we can for the entire American Lamb industry to not just survive, but thrive,” according to ALB Chairman Peter Camino.

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Lamb Summit Pushes Industry Members to Take Action
Christina Roth Christina Roth

Lamb Summit Pushes Industry Members to Take Action

The second American Lamb Summit kicks off August 8 in East Lansing, MI. Its sponsors, the American Lamb Board (ALB) and Premier 1 Supplies, say to expect to be challenged and pushed out of the status quo.

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Lamb Board Undertakes Strategic Planning
Christina Roth Christina Roth

Lamb Board Undertakes Strategic Planning

The world isn’t the same place it was in 2018 when the American Lamb Board (ALB) released its last long range plan. As the board undertakes the development of a new strategic plan, it is facing dynamics never before encountered by the industry.

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San Francisco Cooking Demo
Christina Roth Christina Roth

San Francisco Cooking Demo

Mention Nik Sharma to cooking enthusiasts and it’s likely you’ll attract attention. Perhaps it’s because of how he uses an extensive background in biochemistry to understand flavor. Or perhaps it’s just because his food is so delicious and unique.

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Last Call for Lamb Summit Registration
Christina Roth Christina Roth

Last Call for Lamb Summit Registration

With the American Lamb Summit just a month away, and only a few seats remaining, anyone wanting to attend should register in the next few days. Complete information is available at LambSummit.com.

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ALB Serves Lamb Message at CAFÉ Conference
Christina Roth Christina Roth

ALB Serves Lamb Message at CAFÉ Conference

The American Lamb Board (ALB) served an assortment of lamb information to food educators in June, with a presence at the Center for the Advancement of Foodservice Education (CAFÉ) Leadership Conference in Portland, Maine.

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