2025 Annual Report: Progress, Innovation, and Momentum

In 2025, the American Lamb Board (ALB) continued its mission to grow consumer demand, expand strategic partnerships, and invest in research and education to strengthen the long-term competitiveness of American Lamb.

Across marketing, research, education, and industry outreach, ALB programs reached consumers, retail and foodservice customers, and influencers nationwide—while providing new tools and opportunities for producers.

Key Highlights:

• Grow Consumer Demand: Lamb Jam, seasonal campaigns, recipes and cooking classes, retail promotions, events, and social media engagement

• Improve Product Quality & Consistency: Suspended Fresh research, industry engagement, and education

• Increase Productivity & Year-Round Supply: Targeted grazing workshops, Lamb Summit, best practice guides, and the Emissions Calculator

• Expand Checkoff Engagement: Newsletters, social media, industry resources, and reports
  
  "Demand continues to rise, and our next challenge is clear: expanding domestic supply to meet this growing interest. This is an exciting time to be part of the industry, and we have every reason to be proud of how far we’ve come—and optimistic about the opportunities ahead," says ALB Chairman Jeff Ebert.

Through these combined programs, ALB is building momentum across demand, supply, quality, and stewardship to secure a stronger, more competitive future for American Lamb.

Visit lambboard.com for the full FY 2025 Annual Report.