ALB Holiday Campaign Yields Key Insights

The American Lamb Board’s Feast It Forward holiday campaign provided valuable insights to guide strategic marketing efforts in the year ahead.

The campaign generated more than 500 consumer submissions from across the United States. Participants nominated their favorite restaurants serving American Lamb and shared the lamb dishes they love most. Beyond growing the consumer email list, the campaign delivered a clear snapshot of where consumers are actively choosing American Lamb when dining out.

“The data collected from this holiday campaign will be valuable as we plan our new campaigns for 2026,” says ALB Chairman Jeff Ebert.

ALB plans to use these insights to:

• Identify and recruit potential Lamb Jam restaurants

• Track emerging restaurants serving American Lamb

• Better understand regional trends and consumer dining behavior

To close out the campaign, ALB selected four lucky winners from across the country, each receiving a gift card to enjoy a “Feast It Forward” meal at their nominated restaurant:

• Suzanne Blanchard, Bones (Atlanta) Elysian Fields Lamb Rack

• Emilee Dougherty, Work & Class (Denver) Colorado lamb, roasted in coriander

• David Hughes, Mistral (Boston) Colorado rack of lamb

• Brandi Gray, Farm & Fisherman Tavern (New Jersey) Astoria lamb burger