ALB Partnerships Empower Home Cooks to Create Delicious American Lamb Meals
While many consumers are intimidated by preparing lamb and lack the confidence to cook at home, a new Power of Meat Study showed that 87 percent of consumers are interested in recipes and tips about indulgent, involved cuts to make premium, restaurant-quality meals at home confidently.
The American Lamb Board (ALB) continues to host virtual cooking classes to educate consumers about the versatility of lamb cuts and cooking techniques. This is part of ALB’s broader strategy to make lamb more approachable and increase utilization year-round.
These classes, led by culinary experts who are passionate about American Lamb, showcase the ease of preparation of American Lamb in fresh and inspiring ways.
Here’s a look at a couple of classes that are being held to inspire American Lamb dishes in consumers' kitchens.
Spring Skewer Board Class with Nicolle Laviolette + Convino Board
In celebration of Mother’s Day, ALB has partnered again with food influencer and home chef, Nicolle Laviolette of Convino Board, for a Spring Skewer Board virtual class. Nicolle’s unique appetizer ideas are visually stunning, seasonally relevant, and highly shareable, making her an ideal advocate for lamb as a party-friendly protein.
With over 600,000 social followers and a proven track record for showcasing American Lamb recipes over the past year, Nicolle remains a key partner in ALB’s influencer strategy. Currently, 95 attendees are registered for the class, which will walk participants through building a festive and flavorful lamb skewer board—perfect for hosting spring events.
Pistachio-Crusted Rack of Lamb Class with Chef Joel Gammoran + Homemade
Today, May 8, at 5 PM MST, ALB is teaming up with Homemade for another interactive virtual cooking class led by Chef Joel Gammoran. This class will feature a Pistachio-Crusted Rack of Lamb. This delicious dish is a modern twist on a classic cut designed to impress without intimidating home cooks.
“Joining Homemade’s Fan of Lamb Cooking Club is an excellent way for industry members to view all upcoming American Lamb cooking classes,” says ALB Chairman Jeff Ebert. “The classes are designed to be fun and high-energy, while providing education on cooking lamb. It’s a great resource for producers to share with consumers in their local markets.”
The Fan of Lamb Cooking Club on the Homemade site is a community-driven initiative to foster loyalty and encourage consumers to continue using American Lamb recipes at home. The club comes with access to perks, recipes, and exclusive events. Click here to join. The club has more than 1,600 members, and more than 5,600 users have visited the club, creating more exposure for American Lamb among users looking to prepare meals at home.