Summer is Lamb Season! Prepare Now for Your Upcoming Marketing Events

Summer is the perfect time to introduce consumers to the taste of American Lamb. Those new farmers market shoppers may just be waiting to become big fans of American Lamb.

Sunshine, fresh air, and a ready grill waiting at home inspire consumers to try new things. But consumers need help learning to prepare new dishes at home. The American Lamb Board has an answer. The ALB website offers a variety of recipe brochures, which include recipes, cooking tips and nutritional information.

Eating with the Seasons introduces new seasonal flavors from the fresh produce and light tastes of spring and summer to the cozy comfort foods of fall and winter.

Outdoor Cooking Adventures is perfect for summer grill inspiration whether for a camping trip, tailgate party, or back yard BBQ.

Adventurous Global Flavors provides 8 globally inspired recipes that highlight American Lamb’s versatility and variety of flavor profiles.

New Nutritious Meets Delicious focuses on American Lamb as the perfect choice for today’s healthy lifestyles and light summer eating.

American Lamb Cuts 101 features cut education, cooking methods and recipes.

Wine & Lamb offers 5 unique American Lamb recipes with wine pairings.

Cooking Time & Temp Infographic

You can get 25 copies of each brochure for FREE as part of the Lamb Checkoff program. Larger quantities are available by contacting ALB.

The brochures are also available to local groups for markets and fairs, which is a great way to spur interest in American Lamb.

Up to 100 copies of Home Grown Flavor are available, also at no cost. It’s an all-in-one piece with recipes, cooking recommendations and nutrition information perfect for returning, new or wannabe customers.

“These resources are available to help promote American Lamb at your local events,” says ALB Chairman Jeff Ebert. “It’s a great way to deliver professional pieces packed with useful information to entice consumers in your local market to try American Lamb this summer.”

The American Lamb Checkoff makes these materials available through the mandatory Lamb Checkoff Program. The American Lamb Checkoff was initiated in 2002 to pool industry resources to build awareness, expand demand, and improve industry profitability. Checkoff funds are used to promote American Lamb, conduct research, and provide information to producers.

So, order brochures, set up your booths, and enjoy introducing consumers to American Lamb!