ALB Sponsors Brewery Running Series

The American Lamb Board (ALB) has partnered with a unique Brewery Running Series to expand consumer awareness about lamb’s impressive nutrition profile. These 5K runs/walks start and end at local breweries in several of ALB’s target markets, offering a one-of-a-kind opportunity to combine fitness with delicious American Lamb.

The first ALB sponsored brewery run was held at “The Board Room” in Arlington, VA. After the 5K, participants enjoyed lamb sliders and learned about the versatility and benefits of American Lamb, a lean and nutritious protein source.  ALB also recruited local influencers and fans of lamb to run in ALB branded Run with Our Flock tee shirts, sweatbands and socks to amplify the visibility for American Lamb.

“Races sponsored by the Brewery Running Series end at local breweries where participants join a festive after-party. We’ve been able to add a nutritious bite of American Lamb to the festivities,” says Jeff Ebert, ALB Chairman. “It’s a great opportunity to reach new consumers as many runners and walkers are trying American Lamb for the first time and leave with information about the nutritious benefits of American Lamb.”

ALB will sponsor more Brewery Running Series events in several markets in the coming months. On May 18, ALB will serve American Lamb and distribute recipes and nutrition information following a 5K at Acreage Brewery in Lafayette, CO. Then, in June, American Lamb will be featured following a half marathon at the Breckenridge Brewery in Littleton, CO.

Click here to order run with our flock tee shirts or sweatbands.