American Lamb at the San Diego Food and Wine Festival
The American Lamb Board celebrated lamb's culinary versatility and sustainability with two standout events during the Sand Diego Bay Food and Wine Festival, a three-day event attracting culinary enthusiasts and influencers.
“The festival was a unique opportunity to highlight American Lamb’s rich flavors, its commitment to sustainability, and its deep connection to local farming communities,” says ALB Chairman Jeff Ebert.
CrEATor Live
CrEATor Live is a must-attend event for culinary content creators and influencers where creativity meets business mastery. In addition to helping influencers develop new content creation skills, this event allows culinary creatives to connect with some of the industry's most influential voices.
Influencer guests explored their "Lamb Personality," where they picked from three custom spice blends inspired by global flavors-Chorizo, Merguez, and Mediterranean, along with an accompanying lamb recipe card during an interactive experience.
American Lamb was also the highlight in a Lamb Clinic where San Diego local Chef and Butcher Frank Dorame captivated attendees with a whole lamb butchery demo, sharing tips on sustainable cooking and showcasing diverse cuts of lamb. Attendees ended the educational clinic with lamb tastings, sparking inspiration for home-cooked meals.
Grand Fiesta
The Grand Fiesta is an unforgettable finale to the San Diego Food and Wine Festival. Attendees are immersed in a vibrant celebration of Latin America's rich cross-border culinary and cultural influence on Southern California. At the event, award-winning chefs create world-class cuisine, exceptional wines, craft beer, and traditional and unique Mexican spirits.
In the Lamb Taco Competition, four local chefs competed to create the best lamb taco, delighting festival-goers with innovative flavors and earning votes for their favorites.
Meanwhile, hundreds of visitors stopped by the American Lamb booth to learn about its superior taste and sustainability. Visitors took home recipe booklets and discovered tips for incorporating lamb into their meals.