American Lamb Reached Millions Through 2026 SAVEUR Partnership

In spring 2026, the American Lamb Board (ALB) partnered with SAVEUR, an independently owned media company specializing in global food, on a multi-channel campaign designed to increase awareness, educate consumers, and inspire more at-home cooking with American lamb.

The campaign promoted ALB’s new branded video and a dedicated spring lamb recipe hub through email marketing, social media campaigns, and video advertising on the SAVEUR website. In total, the program delivered 3,297,138 impressions and drove more than 3,300 visits to AmericanLamb.com and ALB’s YouTube channel.

A key component of the campaign was the “Celebrate Spring With American Lamb” recipe hub, which was live from February through April 2026. The hub featured 32 American lamb recipes and generated 12,959 page views. Top-performing recipes highlighted lamb’s versatility across global cuisines, cuts, and cooking techniques. Among the most-viewed were Rogan Josh, Adana Kebabs, Moroccan-Style Honey-Braised Lamb Shanks, Grilled Rack of Lamb with Garlic and Herbs, and Lamb Mafé.

In addition, ALB’s three-minute branded video was promoted on the SAVEUR website from March through April, generating more than 1 million impressions and more than 2,000 clicks to AmericanLamb.com.

“The strong reach and engagement generated through this partnership reinforce the importance of strategic consumer marketing,” said ALB Chairman David Fischer. “Investing in programs that educate and inspire consumers helps strengthen demand for American lamb and supports the long-term success of our industry.”  

The American Lamb Board is currently evaluating opportunities to partner with SAVEUR during the second half of 2026 and into 2027, including potential expansion into print and event marketing to complement its multimedia placements.