Summer is Lamb Season: Get Ready for Your Upcoming Marketing Events
Summer is one of the best times to introduce consumers to the great taste and versatility of American Lamb. Farmers markets, county fairs, festivals, and community events bring together shoppers who are eager to discover new foods, flavors, and cooking ideas.
Warm weather, outdoor gatherings, and backyard grilling create the perfect opportunity to showcase American Lamb. While consumers are often interested in trying something new, many are looking for guidance on how to prepare it at home. That's where the American Lamb Board's educational resources can help.
Resources to Support Your Summer Promotions
The American Lamb Board offers a variety of brochures and educational materials designed to help consumers learn about American Lamb, cooking methods, nutrition, and recipes.
New! Easy Everyday American Lamb
Featuring everything from sheet pan suppers and slow cooker favorites to quick stovetop meals, this brochure offers simple, family-friendly recipes perfect for busy schedules. It helps consumers bring the flavor of American Lamb to their table with minimal preparation and maximum enjoyment.
New! A Flavor for Every Season
Celebrate the versatility of American Lamb with delicious recipes inspired by every season. From fresh spring meals to hearty winter favorites, discover flavorful dishes perfect for any occasion, all year long.
Outdoor Cooking Adventures
Perfect for grilling season, this brochure features recipes and tips ideal for backyard barbecues, tailgates, camping trips, and outdoor entertaining.
Nutritious Meets Delicious
Highlights American Lamb as a flavorful protein choice that fits today's health-conscious lifestyles and lighter summer meals.
American Lamb Cuts 101
Provides cut education, cooking methods, and recipe inspiration to help consumers cook with confidence.
Cooking Time & Temperature Infographic
A quick-reference guide to help consumers achieve great results when preparing American Lamb.
Promotional Items Available
In addition to recipe brochures, a variety of American Lamb promotional items are available to help enhance your event presence and create lasting connections with consumers. Popular options include reusable and insulated grocery bags—ideal giveaways for lamb purchases at farmers markets—as well as hats, T-shirts, tea towels, spice tins, and other branded merchandise. These items can be used as giveaways, prizes, or booth displays, helping increase visibility for American Lamb while providing consumers with memorable reminders of their experience.
Order Free Brochures for Your Events
Producers and organizations can receive 25 free copies of each brochure through the American Lamb Checkoff Program. Additional quantities are available upon request through the American Lamb Board.
These resources are ideal for farmers markets, fairs, festivals, retail promotions, producer events, and other local marketing opportunities. Professionally designed and packed with useful information, they help educate consumers and encourage them to purchase and prepare American Lamb at home.
"These resources are available to help promote American Lamb at your local events," says ALB Chairman David Fisher. "They're an effective way to provide consumers with practical information and inspiration while building interest in American Lamb within your community."
Supporting Industry Growth Through the Lamb Checkoff
The American Lamb Checkoff Program was established in 2002 to combine industry resources that build awareness, increase demand, and strengthen profitability for the American sheep industry. Checkoff funds support consumer promotion, research, education, and producer resources that help grow the market for American Lamb.
As you plan your summer events, be sure to take advantage of these free educational materials and promotional items. A well-stocked booth with helpful take-home resources can make a lasting impression and help turn curious shoppers into loyal American Lamb customers.