American Lamb x Darryl Tailgate Partnership Overview

This fall, the American Lamb Board has partnered with Darryl, one of the most engaging voices in the tailgating and grilling community, to amplify our Tastes of the Tailgates campaign and drive more consumers to purchase American Lamb in national retailers like Walmart and Kroger.

Together, we’re showcasing how American Lamb is the ultimate tailgate protein—versatile, flavorful, and approachable for any game-day menu. Darryl’s content demonstrates just that, featuring simple and delicious recipes like handheld lamb pita wraps with tzatziki, perfect for homegating or tailgating alike.

Darryl’s first post went live earlier this month and has already performed incredibly well:

View the post here: Darryl’s First Tailgate Reel

Metrics to date:

• 66.2K views

• 1.3K likes

• 30+ comments

• High engagement rate with followers praising the recipe and sharing their own tailgate traditions

As part of this broader campaign, consumers are invited to enter the Tastes of the Tailgates Giveaway, where they can submit photos of their American Lamb purchases (or themselves shopping for it) for a chance to win the Ultimate Tailgate Prize Pack—featuring a portable Weber Grill, a year’s supply of American Lamb, and a YETI cooler customized with their team’s logo.

We’re thrilled to share that we’ve already received 132 consumer submissions nationwide, showing strong engagement and excitement around the campaign.

Up next, Darryl will be sharing his second recipe—sirloin kabobs for backyard tailgating—continuing to show consumers just how easy it is to make flavorful, crowd-pleasing dishes with American Lamb.

This partnership not only expands our visibility through Darryl’s loyal following but also strengthens our mission of driving awareness, trial, and in-store purchases of American Lamb during one of the most social and food-forward seasons of the year.