Feast It Forward Giveaway Is LIVE!
The American Lamb Board is excited to share a new seasonal promotion designed to help drive consumers to restaurants that proudly feature American Lamb — and to highlight the hard work of our US sheep producers.
This year, we’ve launched the Feast It Forward Giveaway, giving consumers the chance to win a gift card to their favorite restaurant serving American Lamb. It’s a holiday incentive that keeps American Lamb top-of-mind during one of the busiest dining seasons of the year.
How the Giveaway Works
Participants can enter by:
Visiting our Holiday Headquarters at Americanlamb.com
Nominating their favorite restaurant that serves American Lamb
Submitting their entry — it’s that simple
Winners will be announced at the end of December.
Supporting Holiday Demand for American Lamb
To further inspire home cooks and elevate holiday lamb sales, our Holiday Headquarters offers a suite of resources, including:
Premium holiday recipes featuring racks, roasts, and appetizers
Engaging holiday cooking classes
Step-by-step carving and roasting guides
Creative leftover ideas to maximize value
“The Feast It Forward Giveaway is more than a fun holiday promotion — it’s a celebration of the chefs, restaurants, and producers who bring the American Lamb experience to life. Our sheep producers work tirelessly year-round, and this campaign helps ensure their dedication is recognized at the peak of the holiday season. We’re proud to support the restaurants that champion American Lamb and to give consumers another reason to enjoy it at their favorite local spots” said ALB Chairman Jeff Ebert.