“As we look toward a new year, understanding the overarching trends happening in five key areas can help you anticipate your customers’ needs and keep meat in the mix,” according to the new report from Midan Marketing, 2023 Meat Trends to Watch.

Holiday celebrations are a great opportunity to share delicious American Lamb with friends and family. This holiday season the American Lamb Board (ALB) worked with a team of food bloggers to create and share holiday appetizer and main course recipes to inspire consumers to celebrate the season with American Lamb.

On December 12, 2022, USDA announced its investment in 71 projects under the second funding pool of Partnerships for Climate-Smart Commodities. This included a grant awarded to the American Lamb Board (ALB) for “Measuring the Climate Benefits and Emissions of Prescribed Sheep Grazing and Promoting the Consumption of Climate-Smart Lamb.”

The American Lamb Board (ALB) provides an assortment of tools and resources to producers including market reports, quarterly index reports and a menu trend study to implement in their operations and stay informed about the industry.

Research shows 85% of Americans say they go online daily. That figure includes the 31% who report going online almost constantly, as well as 48% who say they go online several times a day. To reach consumers in the digital space, American Lamb Board (ALB) is working with wine experts, chefs, bloggers, butchers and nutritionists to host virtual classes to share information about the versatility and benefits of American Lamb.

American Lamb Board (ALB) working with the American sheep industry has created a new task force of industry stakeholders and research and extension specialists to develop a sheep sustainability report. The report will represent the sheep industry’s commitment to sustainability and describe the industry’s existing practices and goals for continuous improvement in animal care, environmental stewardship, social impacts and industry productivity.

The American Lamb Board met with foodservice and trade magazine editors at the annual International Foodservice Editorial Council (IFEC) conference held this week in Santa Barbara. IFEC is a nonprofit association dedicated to improving the overall quality of business-to-business communication within the foodservice industry and to promoting professional standards among its members. IFEC brings editors and public relations professionals together to exchange ideas, share resources and confer on editorial content for chefs and restauranteurs.

Any way you cut it, American Lamb is delicious. That’s how the American Lamb Board’s (ALB) updated Lamb Cuts 101 key culinary resource sums it up.

The American Lamb Board (ALB) recently partnered with Seattle food influencer Danielle Kartes of Joy Rustic Foods, to host an American Lamb Cooking Class. Kartes, a longtime fan of lamb, has developed amazing American Lamb recipes along with stunning food photography. The Seattle foodie favorite is a regular contributor on The Kelly Clarkson Show as well as a cookbook author.

New American Lamb cooking videos produced by the Culinary Institute of America (CIA) feature Chef Jammir Gray from Napa’s Compline Restaurant and Wine Shop making her favorite lamb dishes.

Taziki's Mediterranean Café and the American Lamb Board (ALB) teamed up to promote a new Mediterranean Lamb Burger, made with two patties of 100% American Lamb. The promotion ran from June through September.

With the opportunity to convey the connection from farm to fork and engage with local chefs and consumers, the American Lamb Board (ALB) sponsored the annual Steamboat Food and Wine Festival in Colorado last weekend.