Consumer Recognizing American Lamb is Packed with Flavor and Fuel

American Lamb is a nutrition powerhouse without the guilt, and consumers are beginning to take notice. According to a recent ALB-funded consumer and attitude study, presented at this year’s American Lamb Summit, 20% of respondents reported an increase in their lamb consumption (p13), and just over 30% of respondents cited health and fitness as factors influencing their lamb intake, with many mentioning the need for more protein in their diet (p14).

Protein-rich and nutrient-packed, American Lamb is a tasty choice for a healthy lifestyle. The report states that just over 70% of consumers are focused on eating more protein (p24). Lamb is a good source of iron and rich in zinc, selenium and vitamin B12.

Consumers say they generally like to get health and nutrition from doctors and nutritionists, but 24% also said they rely on information on retail packaging and restaurant menus. Another 16% will visit a product website for more information (p30).

The American Lamb website offers consumers nutrition information about American Lamb and serves as a resource for producers to share with customers. In addition to providing nutrition details, the site is packed with delicious American Lamb recipes to help consumers prepare new dishes at home. 

“Producers know that American Lamb is both flavor and fuel, but now consumers are starting to take note too,” says ALB Chairman Jeff Ebert. “American Lamb producers have the opportunity to harness protein headwinds to position lamb as a nutritious option, but to keep consumers choosing lamb raised in the United States, it’s essential to increase production and availability.”