Lamb Sales See Significant Growth

Lamb Sales See Significant Growth
Total lamb sales have increased significantly, indicating strong consumer demand, according to the latest Midan Marketing Quarterly Retail Report (based on retail scanner data from Circana). In the second quarter of 2025 (April–June), dollar sales increased by 17.7 percent and volume sales grew by 12.5 percent (p17), compared to the same period last year, even after accounting for Easter (p5). Over the past year, both dollar sales and the volume of lamb sold have experienced significant growth, with increases of 10.9 percent and 11.2 percent, respectively (p17).

All major markets experienced quarterly growth in both volume and dollar value for lamb, along with growth compared to the five-year historical average. Houston and Denver led the pack in terms of dollar growth at 27% each and San Francisco increased volume sales by nearly 30% (p29).

Without exception, virtually every retail cut witnessed an increase in both dollar sales and pounds sold between Q2 2024 and Q2 2025 (p34).

American Lamb Experiences Significant Growth
Looking at the retail sales data from the group of retailers that only sell American Lamb, domestic lamb sales experienced significant growth in Q2, with dollar sales increasing by 16.5 percent and volume sales rising by 15.3 percent (p19). Growth for American Lamb was steady across various cuts, with ground lamb, blade chops, and loin chops leading the way—each recording double-digit increases in both dollar and pound sales (p20-21).

“While it’s encouraging to see more U.S. consumers cooking lamb, I’m even more encouraged to see that consumers are seeking out American Lamb,” says ALB Chairman Jeff Ebert. “It’s more important than ever that producers find ways to boost production to take advantage of rising lamb demand.”

Production levels for American Lamb also increased in the second quarter. Lamb and yearling production was 7.7 percent higher than the same period last year (p13).

Increasing Prices
Lamb sales increased despite consumers carefully considering grocery options. Inflation continues to boost dollar sales to new heights across most segments, including lamb. The average price for lamb in the U.S. rose 4.6 percent over the past year, from $8.03 per pound to $8.40 per pound (p35). Despite these price hikes, meat, including lamb, and dairy remain important exceptions with strong unit and volume growth alongside dollar growth.

The U.S. lamb market is experiencing positive growth, with increasing sales and consistent demand for American Lamb.

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