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January Market Report Offers Insight for American Lamb Producers
The American Lamb Board (ALB) and the American Sheep Industry Association (ASI) provide monthly market reports aimed at delivering timely and useful information for American Lamb producers. The recently released January report summarizes USDA’s National Agricultural Statistics Service (NASS) annual sheep inventory report and provides insight on lamb imports, market values and retail lamb prices.
Consumers Engaged in Lamb Lovers Month
The American Lamb Board (ALB) is celebrating February as Lamb Lovers Month with their Ewe Complete Me consumer promotion. The campaign has a strong digital presence through ALB's consumer social platforms reminding followers there is no better way to show their love than preparing delicious American Lamb.
ALB Strategic Plan Sets Aggressive Action for Lamb Industry
As the American Lamb Board (ALB) releases its new Strategic Plan, the industry is facing dynamics never seen before. “Instability in global economies and supply chains, consumer uncertainty, the rollercoaster sheep market, increases in non-traditional markets, and pressures from imports are examples of critical issues top of mind with the board,” says Chairman Peter Camino. “We are determined to find proactive ways for the American Lamb Checkoff to help our industry.”
ALB Charts Course for 2023 in Leadership and Programs
The American Lamb Board (ALB) elected leadership and set the course for 2023 checkoff programs at its annual meeting January 18. It’s all aimed at the end goal of increasing demand for American Lamb by 5% and taking 5% market share from lamb imports by the end of 2028, the target set in ALB’s new strategic plan. The best way to stay informed about the Mandatory American Lamb Checkoff is the weekly enews.
ALB Releases FY22 Report and New Strategic Plan
The past year has been challenging for the U.S. Lamb industry, between price inflation, labor challenges and the economic downturn, added to the lingering Covid pandemic. The American Lamb Board (ALB) released its FY22 Annual Report to inform Mandatory Lamb Checkoff stakeholders of its work to mitigate the effects of outside forces and take advantage of opportunities.
USDA Announces 3 Returning Members and 1 New Member to American Lamb Board
The USDA has announced that three members of the American Lamb Board (ALB) will be reappointed to new three-year terms serving on the board, and one new member has been appointed. These terms run January 2023 through January 2026.
Global Sheep Forum Launches Next Generation Podcast Series Featuring Young Producers From the US, AU, NZ, the UK and Canada
Podcasts are gaining popularity among sheep producers as valuable learning tools. The American Lamb Board (ALB), a participant in the Global Sheep Forum’s Next Generation Podcast Series, announces the forum’s latest podcast features Brady Rose Evans of Defaid Livestock Company of Texas.
American Lamb Anticipating Meat Trends for 2023
“As we look toward a new year, understanding the overarching trends happening in five key areas can help you anticipate your customers’ needs and keep meat in the mix,” according to the new report from Midan Marketing, 2023 Meat Trends to Watch.
Food Bloggers Highlight American Lamb for the Holidays
Holiday celebrations are a great opportunity to share delicious American Lamb with friends and family. This holiday season the American Lamb Board (ALB) worked with a team of food bloggers to create and share holiday appetizer and main course recipes to inspire consumers to celebrate the season with American Lamb.
Lamb Board Receives USDA Sustainability Grant
On December 12, 2022, USDA announced its investment in 71 projects under the second funding pool of Partnerships for Climate-Smart Commodities. This included a grant awarded to the American Lamb Board (ALB) for “Measuring the Climate Benefits and Emissions of Prescribed Sheep Grazing and Promoting the Consumption of Climate-Smart Lamb.”
Timely Tools and Resources Available from American Lamb Board
The American Lamb Board (ALB) provides an assortment of tools and resources to producers including market reports, quarterly index reports and a menu trend study to implement in their operations and stay informed about the industry.
American Lamb is Virtually Everywhere
Research shows 85% of Americans say they go online daily. That figure includes the 31% who report going online almost constantly, as well as 48% who say they go online several times a day. To reach consumers in the digital space, American Lamb Board (ALB) is working with wine experts, chefs, bloggers, butchers and nutritionists to host virtual classes to share information about the versatility and benefits of American Lamb.
Sheep Sustainability Task Force and Report
American Lamb Board (ALB) working with the American sheep industry has created a new task force of industry stakeholders and research and extension specialists to develop a sheep sustainability report. The report will represent the sheep industry’s commitment to sustainability and describe the industry’s existing practices and goals for continuous improvement in animal care, environmental stewardship, social impacts and industry productivity.
Sharing the American Lamb Story with Foodservice Media
The American Lamb Board met with foodservice and trade magazine editors at the annual International Foodservice Editorial Council (IFEC) conference held this week in Santa Barbara. IFEC is a nonprofit association dedicated to improving the overall quality of business-to-business communication within the foodservice industry and to promoting professional standards among its members. IFEC brings editors and public relations professionals together to exchange ideas, share resources and confer on editorial content for chefs and restauranteurs.
ALB Offers Lamb Cuts 101 Piece
Any way you cut it, American Lamb is delicious. That’s how the American Lamb Board’s (ALB) updated Lamb Cuts 101 key culinary resource sums it up.
Foodie Favorite Dishes Out American Lamb Cooking Class
The American Lamb Board (ALB) recently partnered with Seattle food influencer Danielle Kartes of Joy Rustic Foods, to host an American Lamb Cooking Class. Kartes, a longtime fan of lamb, has developed amazing American Lamb recipes along with stunning food photography. The Seattle foodie favorite is a regular contributor on The Kelly Clarkson Show as well as a cookbook author.
New American Lamb Cooking Videos Feature Chef Jammir Gray and her Favorite Lamb Recipes
New American Lamb cooking videos produced by the Culinary Institute of America (CIA) feature Chef Jammir Gray from Napa’s Compline Restaurant and Wine Shop making her favorite lamb dishes.
Taziki's Doubles Down with American Lamb
Taziki's Mediterranean Café and the American Lamb Board (ALB) teamed up to promote a new Mediterranean Lamb Burger, made with two patties of 100% American Lamb. The promotion ran from June through September.
American Lamb Featured at Colorado Events
With the opportunity to convey the connection from farm to fork and engage with local chefs and consumers, the American Lamb Board (ALB) sponsored the annual Steamboat Food and Wine Festival in Colorado last weekend.
ALB's Cultural Food Influencers Broaden Consumer Outreach
Recognizing the growing importance of minority populations as lamb consumers and growing interest in global flavors, the American Lamb Board (ALB) has expanded its network of social media influencers to include cultural experts. The international ties continue each month with a new featured global flavored recipe on ALB's social media channels and the opportunity for followers to receive a spice tin associated with making the recipe.